When I first invested through Moneytics, it was called LendPartnerz.
Then it was rebranded again and that time, it was called Alt Groww.
Since then its inception, has gone through rebranding exercises not once but twice.
When it became AltGroww, I emailed them asking for a reason for this change:
Why was the website address changed from lend partnerz to alt grow?
Here is the reply I got:
Hello Vedant,
Thank you for your inquiry regarding our recent rebranding from Lend Partnerz to Alt Groww.
This change is a strategic move that aligns with our evolving vision to expand our horizons, particularly in real estate financing. Over the past few years, we have seen significant opportunities in these sectors, and we felt that our previous identity no longer fully encapsulated our broader ambitions. Here’s the rationale behind this transition:
Expanding Our Real Estate Portfolio
As Lend Partnerz, we initially focused on lending solutions. However, with the growing demand for alternative financing options in the real estate market, we are positioning ourselves as a more comprehensive player in this space. Under the Alt Groww banner, we are enhancing our services to cater to a wider range of real estate investments, making it easier for our partners to capitalize on emerging opportunities.
A Future-Focused Vision
The name “Alt Groww” reflects our broader ambition: to be a platform for alternative growth solutions. This rebranding symbolizes our move beyond niche lending, offering investors and clients a dynamic array of financial products and services. We are committed to exploring new avenues that foster growth, while maintaining the same trust and reliability that have always been our hallmark.
By transitioning to Alt Groww, we aim to better communicate the breadth of our capabilities and align our brand with the innovative strategies that will drive us forward in both real estate and media invoice discounting.
We are confident that this change positions us for long-term success and creates more value for our investors. Should you have any further questions or require additional details, please feel free to reach out.
Thank you for your continued support.
Thanks & Regards Team Alt Groww +91-9923001193
I received this email on Sat, Sep 21, 2024, 4:15 PM.
The LendPartnerz website went down after that.
On Thu, Oct 24, 2024, 10:38 AM, I got this email from altGroww:
Exciting News: Alt Groww is now Monytics due to Recent Acquisition!
Dear Vedant Nilesh Madane,
We are thrilled to announce that Alt Groww is transitioning to Monytics following a strategic acquisition. This change marks a significant milestone in our journey as we welcome new investors who share our vision of providing robust, high-return investment opportunities.
What does this mean for you?
Your account remains fully functional, and you can seamlessly log in using your existing credentials on monytics
All your investments, wallet balance, and historical transactions have been securely migrated to our new platform.
Monytics will continue offering you top-tier investment products, with more to come!
This acquisition strengthens our position and allows us to further enhance our services, creating more opportunities for your portfolio to grow.
Thank you for being a valued member of our community.
Thanks & Regards,
Team Monytics (Formerly known as Alt Groww)
To which I replied,
Who acquired whom?
I did not receive a reply to my question.
Additionally, the vendor name to which the money is going to is not shown, so you have no recourse on the vendor in case things go wrong.